Company newsletters have always been a valuable marketing tool. However, in recent years with mailing costs becoming prohibitive, they’ve lost some of their appeal. However, now there’s a new type of newsletter that provides all the benefits of a traditional newsletter without the expense.

One-Page Permission Marketing Newsletters Gain Popularity

One-Page Permission Marketing Newsletters have become part of the savvy marketer’s promotional arsenal. Sent to an opt-in list, they are an excellent way to:

·         Keep in constant touch with customers, so your name will be the first clients and prospects think of when it’s time to buy or re-buy.

• Differentiate yourself from your competition.
• Pre-sell your competence so customers and prospects will come to you pre-sold on your expertise.
• Educate your market to the quality and long-term value you offer (so there’s less need to compete on the basis of price).
• Eliminate production and distribution costs.
• Keep your web site fresh by adding new content on a consistent basis.
• Save time and energy by creating something once and profiting from it over and over again.
• Get the word out fast each month. 

What kind of information is appropriate for a One-Page Permission Marketing Newsletter? Anything that will be of interest or value to your subscribers. That can include data about industry trends, industry news, information about new products, helpful tips about applications of your products, links to relevant websites, etc.

One-Page Permission Marketing Newsletters Attract Potential Customers

One of the great things about the one-page permission marketing newsletter is that is can be use both online and offline. People view the Internet as a place to learn, so fill your e-newsletter with useful information, then convert it to a PDF document, post it to your loyal subscriber base from which to cull customers. Alternatively, you can print one page (back-and-front) and mail it out to your customer list, or leave them in our office for customers and visitors to take one. The one-page newsletter is also great for direct mail and professional offices (like a doctor, dentist, pharmacy, wedding shop, florist, accountants, etc.).

Don’t forget to archive old newsletters on your website. New prospects who discover your company may want to read them.

• Accountants
• Auto Mechanics
• Bookstore owners
• Building Contractors
• Car Dealers
• Carpet Cleaners
• Chiropractors
• Clothing Store owners
• Cosmetologists
• Dentists
• Dry Cleaners
• Entertainers
• Event Planners/Coordinators
• Financial Planners
• Fitness Centers
• Florists
• Hair Stylists/Hair Dressers
• Hospitality professionals
• Insurance Professionals
• Interior Designers
• Landscape Contractors
• Massage Therapists
• Medical Doctors
• Mortgage Brokers
• Non-Profit Organizations
• Eye-care Specialists
• Personal Coaches
• Pharmacists
• Podiatrists
• Real Estate Agents/Brokers
• Real Estate Appraisers
• Restaurant owners
• Travel Agents
• Veterinarians
• Wedding Planners/Coordinators
• Weight Loss Centers

Contact Delroy A. Whyte-Hall, The Newsletter Writer

If you’d like assistance creating a one-page permission marketing newsletter, contact me today via email wh@whytehallpr.com or call (876) 460-1425.