Use Press Releases (aka News Releases) to Promote Your Business!
As an entrepreneur, professional or small business owner, did you know that many websites, local publications and trade journals will print information about your company for FREE? All you have to do is provide them with a well-written, newsworthy, fact-filled press release.
A press release is a very powerful and economical tool to get media attention for your business, website, product, service or event. It can help your business establish a reputation as a leader in its marketplace. And it can keep your company's name in your prospects' and customers/clients' mind.
As a public relations copywriter, I can write press releases for your company about any of the following subjects:
- New website
- New blog
- New product review blog/sites
- New products
- New applications
- New programs
- New services
- new employees
- Awards won
- Special events planned
- Participation in charitable events
Learn more about how to write press releases here.
You can send your press releases to local media (newspapers, magazines, radio and TV stations), national, regional and international publications, as well as online press release distribution sites if your news is truly noteworthy. Don't forget about your industry's trade jounals, which often welcome news items.
You'll also want to sent your press releases to any relevant eNewsletters and blogs. These publications have highly targeted distribution lists that can put your company's name in front of qualified prospects. Some eNewsletters and blogs will charge you a fee, while others are just grateful for the free content.
If you have an established mailing list, you'll be able to distribute press releases yourself. If not, then you may want to rely on a PR distribution service, which can easily be found online.
Add Press Releases to Your Website
In addition to placement in trade journals and local media, press releases belong on your company's website. They can provide valuable information to prospects deciding whether to use your company's services or buy its products. Also, their keyword-rich copy can help enhance your ranking on search engines.
Contact Delroy A. Whyte-Hall, ThePRwriter
Public relatrions can be the perfect complement to your paid advertising program. It is cost-effective and easy to get started.
Need help writing a press release? ThePRwriter can take on the task. Contact me, Delroy A. Whyte-Hall, to discuss writing your next press release or planning your public relations campaign. Call (876) 460-1425 or eMail wh@whytehallpr.com.